16 Best Sales Productivity Tools in 2023

If you're looking for ways to boost sales productivity, you've come to the right place. Here's our list of the top sales productivity tools available in 2023.

1. Pipeline management — Weflow

The Unproductive Way:
‍Manually update all deals in a clunky Salesforce interface while bogging down in spreadsheets and open tabs, missing the right time to take action in a deal, and constantly switching between different sales tools and tasks.

The Productive Way:
‍Weflow is a powerful sales performance management and sales productivity tool that helps sales and revenue teams take control of their sales pipeline. Connected to Salesforce, Weflow syncs sales reps' activities like meetings, emails, notes, and tasks automatically. This eliminates repetitive Salesforce busywork and empowers reps to save 5+ hours per week on admin work, all while providing better pipeline visibility.

Other benefits include:

• Weflow offers a modern notepad that automatically syncs with Salesforce, saving sales professionals time and making them more productive. You can also use templates (e.g., for your favorite sales methodology), which boost sales process compliance.
• The combination of Weflow's web app and Chrome extension avoids countless Salesforce tabs, endless page load times, and context switching.
• Since Weflow helps you get more (and accurate) deal data into Salesforce, it also improves sales forecasting accuracy.
• Allows your team to run more efficient and better pipeline reviews, 1:1 meetings, weekly sales meetings, and handovers.

‍Best for:
All B2B companies looking to improve sales efficiency and productivity, CRM data hygiene, and sales forecasting accuracy.

‍Best features:
Streamlined pipeline management for increased sales productivity and enhanced deal visibility.

‍Pricing:

• Weflow's pricing starts at $39/user/month.

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2. Sales enablement — Highspot

The Unproductive Way:
‍Sending out emails with large attachments and searching through mountains of content manually to find and deliver relevant pieces during the sales process.

The Productive Way:
‍Highspot is a sales enablement tool that helps sales teams deliver the right content to buyers at the right time. This platform provides AI-driven tools to generate personalized presentations, track the effectiveness of content engagement, and measure sales rep performance.

Best for:
‍Enterprise-level and mid-size businesses.

Best features:
Personalized presentations and content usage tracking.

Pricing:
Highspot's pricing is not officially disclosed. Reportedly, the average price per user is $600/year.

Alternatives: Seismic, Mindtickle.

3. Sales engagement — Salesloft

The Unproductive Way:
‍Sales reps spending hours every week sending cold emails and follow-ups manually.

The Productive Way:
‍Salesloft is a sales engagement platform that allows sales teams to easily organize and track customer data, build relationships with prospects through automated pre-defined sequences of steps, and measure the effectiveness of their outreach.

Best for:
SMBs and large companies.

Best features:
The customizable cadences and real-time tracking of sales activities to make informed decisions about how to optimize sales reps’ efforts.

Pricing:
The price varies from $125 to $165 per user/month, depending on the plan that you go with.

Alternatives: Outreach, MixMax.

4. Dialers — Orum

‍The Unproductive Way:
Cold-calling prospects manually, waiting for them to pick up, and recording individual voicemails for each prospect.

The Productive Way:
Orum is a sales dialer platform that enables sales teams to automate their outbound calling and increase sales productivity. This tool drops pre-recorded voicemails automatically, filters out bad numbers, and dials numbers in parallel.

Best for:
Sales teams of all sizes that are avid users of cold-calling techniques.

Best features:
A parallel dialer and automatic voicemail drop.

Pricing: 

• A free trial is available for up to 500 free calls. 
• Pricing is not disclosed publicly.

Alternatives: Nooks, PhoneBurner.

5. Cold emailing — Lavender

‍The Unproductive Way:
Sending out generic, boring, and rather annoying, cold emails in your outreach campaigns (and taking ages doing so).

The Productive Way:
Lavender is a cold emailing tool that helps SDRs and BDRs determine the best approach for each lead. Powered by AI (and plenty of research), Lavender helps you craft the perfect cold email.

Best for:
SDRs and BDRs in small to large companies.

Best feature:
Cold email personalization.

Pricing:

• A 7-day free trial with unlimited access.
• A free plan with limited features.
• Paid plans start at $29/month.
  

Alternatives: Smartwriter.ai, Regie.ai.

6. Prospecting — LinkedIn Sales Navigator

‍The Unproductive Way:
Sales reps manually research prospects online and waste time trying to find the right person to contact.

The Productive Way:
LinkedIn Sales Navigator is a tool designed to help sales reps find prospects and identify decision-makers at target companies. With Sales Navigator’s advanced filters, you can find leads in no time and stay informed on each prospect’s latest updates to reach out at the right time.

Best for:
All types of B2B companies.

Best feature:
Advanced filters to efficiently narrow down the search for promising leads.

Pricing:
The Professional plan costs $64.99 per month, while the Team plan costs $103.33 per month. Sometimes LinkedIn offers free 30-day trials to first-time users.

Alternatives: Lusha, Apollo.io.

7. Lead enrichment — ZoomInfo

The Unproductive Way:
‍Sales reps spend hours manually checking each lead's details, gathering bits of information all over the web before reaching out.

The Productive Way:
ZoomInfo is a lead enrichment platform that helps sales teams quickly identify key prospects, gather complete contact information, and get intent data to increase sales productivity. It offers features that let you find contacts’ titles, roles, emails, and phone numbers, as well as sync these to your CRM (customer relationship management) tool.

Best for:
Enterprise B2B sales teams and mid-size companies.

Best features:
The most accurate and large database of contacts and buying intent data.

Pricing:
‍ZoomInfo doesn’t share its pricing publicly. Reportedly, Zomminfo's annual price starts at $14,995.

Alternatives: Cognism, Lusha, Apollo.io.

8. Scheduling — Chili Piper

The Unproductive Way:
Revenue teams spend hours sending emails back and forth with prospects to book, confirm, and reschedule meetings. 

The Productive Way:
‍Chili Piper is an automated scheduling platform for booking and managing appointments via automatic follow-up emails, personalized calendar links, and text reminders.

Best for:
B2B companies of any size.

Best feature:
Automated workflows to streamline the scheduling process.

Pricing:
‍Chili Piper offers four plans for different sales purposes with a starting cost of $22.50 per user/month.

Alternatives: Calendly, MixMax.

9. Demos — Demodesk

The Unproductive Way:
Sales teams conduct monotonous demos using tools like Zoom or Google Meet. Customers can’t engage with the product during a demo unless they leave the meeting or hop between apps.

The Productive Way:
Demodesk is a sales acceleration platform that helps salespeople give engaging and enticing demos. It offers tools to set up interactive demos, capture customer insights, and share control of your screen.

Best for:
SMBs and large companies.

Best features:
Screen sharing and the ability to capture customer insights during demos.

Pricing:

• A 7-day free trial is available.
• Paid plans start at €29 per user/month.

Alternative: Zoom.

10. Sales intelligence — Gong

The Unproductive Way:
Putting in a lot of time to listen to sales call recordings to find patterns.

The Productive Way:
‍Gong is a sales intelligence tool powered by AI for automatic recording and analysis of customer conversations. It provides teams with insights into conversations that resulted in won and lost deals, and allows them to tailor their approach accordingly.

Best for:
Sales teams that need to quickly get insights from customer conversations.

Best feature:
‍Automatic recording and analysis of customer conversations.

Pricing:
Pricing depends on the number of users and features you need. You’ll also pay an extra fee per recorded user. As of 2022, Gong pricing is $5,000 (base price) for up to 49 users + $1,600 per user per year, billed annually.

Alternative: Chorus.

11. Proposals — PandaDoc

The Unproductive Way:
Writing proposals from scratch every time, sending and tracking them manually, and getting lost in the paperwork.

The Productive Way:
PandaDoc offers tools for professionals to quickly create proposals and contracts and have them signed electronically. With this tool, you can also keep track of document activity and follow up with prospects more easily.

Best for:
Professionals who need tools to create, monitor, and sign documents quickly.

Best feature:
‍Automatically generated documents that you can customize with your branding. 

Pricing: 

• A 14-day free trial.
• A free plan with unlimited legally binding eSignatures.
• Paid plans with extended features start at $29 per user/month.

Alternatives: DocuSign, eSign.

12. Sales videos — Vidyard

The Unproductive Way:
Trying to grab prospects' attention with long emails or sales presentations instead of engaging video content.

The Productive Way:
Vidyard helps you create engaging, personalized sales videos quickly and easily. With tools to track the viewer’s engagement and gather usage insights, you can tailor your video content to pique prospects' interest. You can also analyze which reps are most effectively using video to close deals.

Best for:
Teams that need tools to create enticing sales videos and track viewers’ engagement. 

Best feature:
The ability to track viewers’ engagement and gather insights. 

Pricing: 

• A free plan that supports up to 25 videos.
• A 14-day trial for premium features.
• Paid plans start at $29/month.

Alternatives: Loom, Wistia.

13. Gifting — Sendoso

The Unproductive Way:
Picking out, sending, and signing gifts and thank you notes for prospects and customers manually.

The Productive Way:
With Sendoso, you can easily customize gifts, deliver globally, and track and measure the success of your gifting campaigns.

Best for:
‍Companies that need tools to quickly and easily send gifts to their prospects and customers.

Best feature:
Branded swag and fully customizable eGifts and physical goods. 

Pricing:
Four bundles are available at custom pricing. Request a demo to get a quote.

Alternatives: Reachdesk, Snackmagic.

14. Configure-Price-Quote (CPQ) — DealHub

The Unproductive Way:
‍Manually configuring quotes and proposals takes time, is prone to mistakes, and doesn’t capture customer preferences. 

The Productive Way:
‍DealHub’s CPQ tools empower you to quickly configure, price, and quote products or services. It helps you save time by automatically pulling pricing from your back-end tools and amplifies sales by customizing quotes based on prospects' preferences. 

Best for:
‍From mid-size to enterprise B2B companies.

Best feature:
Generate error-free quotes in any branded format with the CPQ tool.

Pricing:
Not disclosed. Get a custom quote by contacting DealHub's sales team.

Alternatives: PandaDoc, Proposify.

15. Sales meeting transcriptions — Otter.ai

‍The Unproductive Way:
Manual transcription of sales calls takes days and leaves a lot of room for mistakes. 

The Productive Way:
Otter.ai does the hard work for you. It automatically generates meeting transcripts and highlights, thus saving you plenty of time.

Best for:
Individuals, SMB sales teams, and large companies.

Best feature:
Automatically generates sales call or online meeting summaries and provides highlights. 

Pricing: 

• A forever-free Basic plan that includes up to 300 monthly transcription minutes, 30 minutes per conversation.
• Paid plans start at $16,99 monthly.

Alternative: Airgram.

16. Email finding & verification – VoilaNorbert

‍
The Unproductive Way:

Spending hours trying to find prospects' email addresses.

The Productive Way:

VoilaNorbert helps you find business email addresses, manage your leads, and create a verified list of email contacts. It allows you to find email addresses and contact information on any website with a couple of clicks.

All your leads can then be exported, added to custom-made lists, or contacted directly from VoilaNorbert. The software also supports open and click tracking, helping you understand how prospects interact with your emails.

VoilaNorbert also offers bulk email verification and enrichment features.

Best for:

Small and medium-sized businesses.

Best feature:

Bulk email verification.

Pricing:

The first 50 searches are free. Paid plans start at $49 per month.

Alternative: Hunter.io

Get started with sales productivity tools today

Sales productivity software helps sales teams be more effective and save time by automating sales processes like proposal creation, writing sales emails, gifting, CPQ, and call transcription.

Such tools are designed to streamline processes, increase accuracy, and better engage prospects, so sales teams can improve their performance and achieve better results.

Get started using a tool or two from our list to start seeing improved sales productivity.